Pricing
You see the number before you say yes.
No retainers that don't match the work.
Every plan is built around your actual situation - your spend, your goals, your business size. We agree on the number together before you commit to anything.
One-time
Start here if you're new to advertising.
Before any campaign can run, the foundation has to be right. These are one-time services. Pay once, keep forever.
| Meta Pixel Setup Installs the tracking code that connects your website to Meta. The foundation of any conversion-based campaign. Without it, Meta has no way to learn from your results. Every dollar you spend on ads starts from zero, every time. | $100 |
| Ad Account & Facebook Page Setup Creates your ad account and Facebook Business Page, then links both to your Business Portfolio so everything is connected and properly authorized. | $100 |
| Ad Account, Facebook & Instagram Page Setup Ad account, Facebook Page, and Instagram connected. Bios, about sections, and contact details filled in and ready to go. A complete, consistently built profile is what Meta references when you need their support. Most businesses don't know what complete actually looks like to Meta - we do. | $150 |
A note on Business Portfolio access: A Meta Business Portfolio is required before any of these assets can be created or managed. If you don't have one yet, or need help granting access, we'll set it up together on a video call - at no extra cost.
Ongoing
Monthly management plans.
Every plan includes
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Ongoing campaign management
Cold and retargeting campaigns running at the same time, with A/B testing built into every month. We adjust as we go - catching what isn't working before it costs you, and building on what is.
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Monthly data report
At the end of every month, a plain-language breakdown of what happened with your account - what ran, what performed, and what didn't. Not a dashboard screenshot. An actual explanation.
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Calls and email between reports
You're not left guessing until the next update. If something comes up, reach out - we'll answer it and do the research ourselves, so you leave the conversation with something useful.
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Website notes
We keep an eye on your site while we manage your account - landing pages, anything eating into your results. If we spot something, we'll send a note. No charge.
Standard
Cold and retargeting campaigns running at the same time, with A/B testing built into every month. At the end of each month, a plain-language breakdown of what happened: what ran, what performed, and what didn't.
Cold + retargeting campaigns · A/B testing · Ongoing optimization · Monthly data report
Get a Quote →Full Service
Everything in Standard, plus a curated monthly data deck covering trends across demographics and creative performance. A plain read of what the data is actually showing, and a written recommendation for the following month. Whether you stay or not, you leave with something you can act on.
Cold + retargeting campaigns · A/B testing · Trend analysis across demographics and creative · Written monthly recommendation
Get a Quote →Frequently asked questions.
New to Facebook ads entirely?
Start with a Setup service. Get the foundation right first. Then we talk about management.
How long before I see results?
Most campaigns need two to four weeks to exit Meta's learning phase: that's when the algorithm stabilizes and performance becomes reliable. For meaningful conclusions, plan on 60 to 90 days of consistent data. Anyone promising faster certainty is guessing.
How much of my time does this take?
Not much. You'll review a monthly report, approve creative before it goes live, and be reachable for a quick call when something needs a decision. Outside of that, you run your business.
Is there a minimum commitment?
No. All management plans are month-to-month. Cancel anytime.
What amount of budget should I set aside for a month of advertising?
The recommended minimum to see meaningful results is $500 CAD per month in ad spend. For a number specific to your situation, book a Free Strategy Call.
Do you handle Ad Copy and Creative?
Yes, when it's required. Point99 handles copy and creative direction. Clients are asked to provide photos of their product or business and key details about their offer. Existing assets can also be used.
Will I be in control of my account or will you own it?
Your ad account and Business Portfolio are yours. Always. Point99 works inside your account as an authorized user and leaves with nothing if you move on.
Still not sure which plan fits?
That's what the free strategy call is for.
Common concerns
"What if it doesn't work?"
Nobody can guarantee results on Facebook ads - not us, not anyone. What we can do is run your account the right way, test consistently, and tell you exactly what's happening at every stage. If something isn't working, we say so before you have to ask. You'll never be kept in the dark about your own account.
"I've used an agency before and it went badly."
That's the most common thing we hear. Bad experiences with agencies almost always come down to the same things: vague reporting, ignored questions, and fees that kept coming whether results did or not. The free assessment exists so you can see how we work before you spend a dollar. If it doesn't feel right, walk away. No obligation.